UAA serves to protect, improve and preserve the interests and standards of the Uganda advertising industry players; clients, agencies, media and creatives in the industry through thought leadership, training, research, partnerships, stakeholder engagements and lobbying.

As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.