entry information
Here you will find answers to most of the common questions users encounter when preparing to submit work into The Silverback Awards Competition.
entry overview
Navigate the submission process effortlessly with steps from rules to media uploads. Reach out for expert guidance.
Step 1 : Read the Rules
Make sure your entry is eligible.
Absolutely nothing can be entered that has not been approved and that has not been commercially published, launched or aired.
Step 2 : Check the Categories
Make sure you enter your work in the correct category. The Silverback Awards will endeavor to move entries to more appropriate categories during entry processing and prior to judging. However it remains your responsibility to submit your entry into the correct category. During judging the Jury are not allowed to move entries between categories.
Step 3 : Entry Preparation Guidelines
Every category has its own preparation requirements. Be sure to check what’s required for your entry category.
PR : Please Note : No other formats will be accepted – If your files are not sent in the correct format your entry may be rejected!
TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.
SINGLE ENTRIES – must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
Description
Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.
Specification
- 7063 (w) x 5008 (h) pixels
- File size is 5MB – 15MB per image
- Maximum of 10 JPEG
Description
An overview video highlighting the elements most relevant to the chosen category.
Specification
- Maximum length = 2 minutes
- Maximum size = 400MB
- As per video specifications. Please check the Entry Guide for submission formats.
Description
Original execution of the content that was commercially launched or aired.
Specification
- Maximum length – 2 minutes
- Maximum size – 400MB
- As per video specifications. Please check the Entry Guide for submission formats.
Description
This edit will not be judged, it will be used as awards content should your work win.
Specification
- Maximum length – 30 seconds
- Maximum size – 400MB
- As per video specifications. Please check the Entry Guide for submission formats.
Step 4 : Submit your entry online
Create a new entry. Click on Submit Entry and choose New Entry. Then choose the category that you would like to enter your work into.
Enter the details of your entry, including a description and credits. IMPORTANT: You can save your incomplete Entry Form at any point and return at a later stage.
You will have the option to upload and add media to your entries during this process (video files, audio files, jpegs). You can also add media at a later stage.
Before payment you have the opportunity to review your entries. You can also Edit, Delete or Add entries at this point.
Once you have created and checked your entries, you can proceed to payment. Payments can be made by bank transfer, debit card or credit card.
You can log back into the system at any stage after payment to review your entries in the Manage Entries section. You will be able to Add and Finalise Media and print out any forms and invoices as well as edit credits and descriptions.
Step 5 : Upload digital files
All electronic media can be uploaded via the entry system. Refer to the entry preparation guidelines.
Step 6 : Get Help!
If you need help at any stage, call Loeries Support on +27 11 772 1220 or send an email to info@silverbackawards.com
If you are unsure which category to enter your work into, or how to prepare your entry, our team will assist you and give you guidelines.
entry rules
Navigate Silverback Awards with guidelines on eligibility, categories, deadlines, and entry preparation. Understand submission criteria for seamless participation, ensuring your work is properly recognized in the dynamic realm of Brand Communication.
award categories
Integrated Campaign
Social Good Category
Data & Insight Driven Campaign
Customer Experience Programme
Brand Partnerships
Internal Corporate Campaign
Effective Creativity
Film & Film Crafts
Print & Print Crafts
Media
Public Relations
Out of Home & Out of Home Crafts
Digital & Digital Crafts
Live Events and Sponsorships
Design & Design Crafts
Radio & Audio, Radio & Audio Crafts
Individual Awards
1. Brand of the Year
2. Agency of the Year
3. Creative Director of the Year
4. Copywriter of the Year
5. Art Director of the Year
6. Marketer of the Year
For award entry related inquiries, please send an email to silverback@loeries.com
meet the judges
Jury President
Naledi Manama
Group Head Art Director
Co-Jury President
Adris Kamuli
Managing Director MAAD McCANN
Judge
David Case
Group chairman - TBWA Uganda
Judge
Doreen Nyiramugisha
Head of Marketing and Communications at Housing Finance Bank Uganda
Judge
COENIE GREBE
Executive Creative Director - Halo
Judge
Bukenya Paul
Principal Public Relations Officer/Deputy Spokesperson - Electoral Commission, Uganda
Judge
EVE PENNINGTON
Business Lead. Diageo Africa Hub, Omnicom South Africa
Judge
Muthoni Laibuta
Global Marketing Leader &
Strategic Business Influencer
Judge
Clifford Kinyua
Strategist and Transformation Leader
entry tips
Our standards are high, and we’re proud of that. Winning Silverback isn’t easy – but great work can get missed if it’s not presented well.
To make your life easier, we have compiled our six key points to remember when preparing your Silverback entry, always remembering our judging criteria:
Innovation | Execution | Relevance
Start with a great idea
No matter how well your entry is presented, if the idea isn’t strong, the judges will see through it.
Keep it simple
Focus on the core message – what was great, why it’s relevant and how you did it.
Don’t create work with the sole purpose of winning an award
It needs to be relevant and have purpose. The judges will see through an Integrated Campaign for Joe’s Chip Shop.
A bad presentation could lose you an award
The Silverback Awards judges are looking at a lot of work. If your presentation makes it difficult for them to see why your campaign is innovative, well-executed and relevant, it won’t win.
Make your stats relevant
Many presentations offer laundry lists of Facebook likes and increased sales as evidence that the campaign was relevant to the brand and the market. But stats need a context to make sense. Pin them to something the judges can relate to. Again, don’t ask the judges to work hard to figure out what makes your campaign worthy of winning.
Preparations
Many presentations offer laundry lists of Facebook likes and increased sales as evidence that the campaign was relevant to the brand and the market. But stats need a context to make sense. Pin them to something the judges can relate to. Again, don’t ask the judges to work hard to figure out what makes your campaign worthy of winning.
