UGANDA FESTIVAL OF
CREATIVITY / EXPO 2026

Theme:

THE BOLD RISE

This year, Silverback Creative Week is taking a bold new direction.

We are replacing the traditional Communication Symposium with the Uganda Festival of
Creativity / EXPO ,a more immersive platform created to showcase, celebrate and connect Uganda’s creative industry.

The Festival brings together advertising, marketing, media, PR, design, film, digital, technology, music, culture and other creative disciplines under one roof.

It is a space where ideas meet people, creativity meets business and brands meet the talent and innovation shaping Uganda’s future.

 

THE EXPO

At the heart of the Festival is the Creative EXPO , a showcase of the people, businesses,
products, services and ideas driving Uganda’s creative industry forward.

Don’t just tell people what you do. Show them.

 

WHO SHOULD PARTICIPATE?

The Festival is open to the wider creative and communications ecosystem, including:

  • Advertising Agencies
  • PR & Communications
  • Media
  • Production
  • Design
  • Digital & Technology
  • Film
  • Music & Entertainment
  • Brands
  • Creatives
  • Creative Entrepreneurs
  • Start-ups
  • Industry Partners

Whether you are launching something new, showcasing your latest work, demonstrating your
capabilities or looking for new partnerships, the Festival is your platform.

Silverback Creative Week

  • 6th november 2026
  • 8:00AM - 5:00pm
  • Next Conference Center (NCC), Next Media Park, Kampala
  • Stall: UGX 1,000,000
For exhibition and participation inquiries: Email: programmanager@uaa.ug Contact:+256 792 914244
Book now

bank details

  • Silverback Advertising Association Limited
  • 67171953010117
  • I&M Bank

Communication
symposium

Theme:

ELEVATE  YOUR GRIND

LeARN. DISCOVER. UNDERSTAND.

Buckle up for the 4th Edition of the Communication Industry Symposium, where we’re shattering our thinking ceilings to rise above the noise and outcompete the competition. Move from impossible to possible, from no thanks to yes we can, and from why should we to why not!

Join us to turbocharge your skills, spark game-changing ideas, and connect with Uganda’s sharpest creative and MarComms minds. Arm yourself with cutting-edge tools to dominate the communication game and amplify Your Impact at work. 

  • 14th november 2025
  • 8:00AM - 5:00pm
  • Next Conference Center (NCC), Next Media Park, Kampala
  • FEEs:
  • UAA MEMBERS: UGX 250,000 |
  • Non-MEMBERS: UGX 300,000 |
  • Students: UGX 100,000 |
  • Table: UGX 3,000,000
In case of any inquiries, contact +256 784 997359
Book Your Seat now

Symposium Speakers 2025

Opening Session

Rommel Jasi

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Uganda Advertising Association (UAA)

Topic: An overview of the theme, exploring how grit and innovation drive creative supremacy using our past winners case studies.
Key Note

Preetesh Sewraj

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CEO: The Loerie Awards Company NPC - Africa & Middle East

Topic: What makes great work? Preetesh will talk about ⁠Innovation, ⁠Quality, ⁠Relevance to the Brand, ⁠Relevance to the Target Consumer & ⁠Relevance to the Medium. He will also give great award winning case studies and examples from Africa's premier awards (The Loeries) and around the world on pushing the boundaries of creativity, embracing innovation, and achieving world-class results.
Master Class

Beatrice Njiraini

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Eskimi Regional Director for East Africa

Topic: Elevating Your Digital Marketing Grind – Strategies for using AdTech platforms to target audiences, optimize campaigns, and achieve high-impact digital results.
Visionary Track

Kin Kariisa

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CEO - Next Media

Topic: Elevating the Grind by Empowering youth and creatives to scale media businesses for long-term impact and innovation.
Master Class

Fred Frank Kumakech

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General Manager (Mobicast Media)

Topic: Elevating the Outdoor Advertising Grind – Leveraging DOOH billboards and dynamic digital solutions for engaging audiences in real-world spaces.
Workshop

Irene Byarugaba

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Head of Business Development (Reelanalytics)

Topic: Connecting With Audiences And Measuring Media Effectiveness In Uganda.
Visionary Track

Hilda Karamagi, FCIM

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Lead Marketing Strategist and Managing Director (Blue Edge Marketing)

Topic: Elevating your soft and hard skills and experience to elevate your brand whilst using your agency as your perfect ally. Also, is brand dead? Too much of tactical marketing and little of brand?
Master Class

Sandra Againe

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Brand and Communications Manager – Crown Beverages

Topic: Applying creativity in sustainability towards the fight against plastics. How Pepsi is leading the way.
Master Class

Elizabeth Mutamuliza Nsubuga

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Marketing Manager - Beer, EABL

Topic: Elevating the Grind by developing premium beverages through consumer insights, brand innovation, and responsible marketing.
Visionary Track

David Galukande

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Managing Director (QG Group)

Topic: Tales, folklore and fun times from an advertising maverick who has kept it steady 30 years and counting.
Master Class

Ben Mwine

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Head of Corporate Affairs & Partnerships (Next Media) & Vice Chairman (National Association of Broadcasters)

Topic: Analysing the optimal mix of different channels (print, TV, social media, websites) to create a unified and impactful brand message.
Visionary Track

Herbert Opio

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Communications Lead (Red Brick Consulting)

Topic: Drop the coffee and grab a whisky, cause this talk will be like no other. Brand building in the age of AI - how do creatives go for gold and bold to win brand love for their clients? Did I hear toxic work environment? Talking agency, how toxic were agencies when everything was hard work
Closing Session

Boba Kabaramagi

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Deputy General Manager, CEMM Group Limited

Topic: Silently shapes who gets heard, what ideas are approved, and how decisions are made—affecting creativity, collaboration, and market impact. In a fast-moving industry that thrives on originality and relevance, bias limits innovation, narrows representation, and blocks the full potential of teams and campaigns.

symposium panelists

Ethics

Regulatory Challenges in Communication and Marketing

Navigating laws and guidelines that shape the ethical boundaries of communication and marketing

Moderator

Eunice Gachugu Sseruwagi
Talent Director - Saladin Media Advertising Ltd
SPEAKER BIO

Panelists

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DIGITAL

The Future of E-commerce and Sustainable Marketing

Exploring how online businesses can adopt sustainable marketing practices to attract eco-conscious consumers

Moderator

Paul Mwirigi
CEO - Capital One Group
SPEAKER BIO

Panelists

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IMPACT & PROFITABILITY

The Financial Impact of Sustainable Marketing: Profit vs. Purpose.

How ethical and sustainable marketing can influence a company’s bottom line.

Moderator

Kayiraba Denise
Brainchild Uganda
SPEAKER BIO

Panelists

No data was found